president obama against mitt romney, 49 of women said they would choose obama. 40 % from romney. >> i want to hear what we heard from ann romney this week. >> i love that women are upset too that women are talking about the economy. i love that. women are talking about jobs and deficit spending. thank you, women, we need you, we need you in november too. >> a direct appeal from ann romney, how powerful is she? >> well, david, it wasn't very subtle, was it? out there on the trail, she is a super star, she's genuine, unscripted and cops across as real, these are issue where her husband can struggle. >> and then to the flip side, from mrs. obama who went to target, we know the secret behind that. >> i went to target. i thought i was under cover. >> i have to tell you that was the trick. no one knew that was me. because a woman actually walked up to me, right, i was in the detergent aisle, and she said, i kid you not, she said, excuse me, i just have to ask you something, i thought, oh, cover is blown. she said could you reach on the shelf and reach that detergent? i kid you not. >> the first